Translated into Spanish from Saint Úrsula, it is located on the north coast of the province about nine km off Puerto de la Cruz and 29 km SSW of the island's capital, NE of Los Cristianos and Arona and west of the Los Rodeos airport.
With a population of 11,959 as of 2003 and a population density of 529.39hab/km², Santa Úrsula occupies an area of 22.59 km² and an elevation of 290 m.
Santa Úrsula is linked with the superhighway and the old highway linking Icod de los Vinos and the capital. Farmlands are in the valley areas and within the Atlantic, urban areas cover much of the area and the mountain while the hills are to the south. Its climate is suitable for vegetation.
Much of the area is made up of farmlands though most of it are urbanized while most of the population shifted from rural to urban and tourism. The population is mainly urban today and its industries are chiefly agriculture and tourism.
